What are Consumer Groups in ART?

Consumer Groups let you organize users into segments for targeted messaging. You can send content to specific groups - like premium users or certain regions, making communication more relevant and effective.

How do Consumer Groups help with scalability?

By directing each message to just the relevant group, ART reduces unnecessary delivery overhead. This makes your app more efficient and ensures messages scale cleanly across large audiences.

Where can Consumer Groups be used?

They’re ideal for subscription apps, fitness platforms, campaigns, product rollouts, maintenance alerts, and more, any situation where different users need different messages at the same time.

Can I manage groups dynamically?

Yes. ART’s console allows you to create, update, or remove groups on the fly, no redeploy needed. You can easily adapt group targeting as user behavior, segments, or campaign needs evolve.

Does Consumer Groups support analytics?

Absolutely. ART tracks engagement and message delivery across groups so you can see what’s working, refine targeting, and make data-backed messaging decisions.

Consumer Groups: Reach the Right Audience, Every Time

ART Live's Consumer Groups make targeted messaging effortless. Easily define groups in the ART console, segment channels, and direct messages precisely using group names. This removes broadcast noise and streamlines communication.

Keep communication relevant, reduce noise, and ensure every message adds value.

Messaging Made Smarter Through Grouping

Group-Based Messaging

Segment users into focused groups within your messaging channels to deliver content that’s timely, relevant, and tailored, whether by location, behavior, subscription level, or role.

Flexible Management

Easily create, update, or remove groups on the fly. As your user base grows or business priorities shift, adapt your messaging strategy in real time without friction.

Efficient Message Routing

Ensure every message reaches the right audience. With precise targeting, your messages avoid clutter, stay relevant, and enhance engagement across segments.

The Value of Using Consumer Groups

Targeted Messaging

Deliver personalized, relevant messages to specific audience segments, increasing user engagement.

Resource Efficiency

Reduce overhead by streamlining message distribution, improving application performance and scalability.

Enhanced User Engagement

Foster stronger community interactions by focusing on group-specific interests and activities.

Operational Simplicity

Manage user groups effortlessly via the ART console, saving valuable development and administrative time.

Scalable Messaging

Facilitate seamless scalability as your user base grows, maintaining efficient and effective communication.

Data-Driven Insights

Gain detailed analytics on group performance and user interaction to continually refine communication strategies.

When Group Messaging Makes All the Difference

Subscription-Based Services

Send product updates or offers to the exact tier, such as basic, premium, or trial, so each user sees content that matches what they pay for.
Promote upgrades by highlighting premium-only features to basic users at moments of high engagement.
Schedule renewal reminders and loyalty rewards just for accounts nearing expiry, lifting retention and reducing churn.

Fitness and Wellness Apps

Create distinct messaging groups for beginners, intermediate, and advanced users to push targeted workout tips and challenges.
Push nutrition advice and challenge notifications that align with each user’s stated goals (weight loss, strength, endurance).
Unlock harder routines automatically as users progress, sustaining long-term motivation without manual intervention.

Campaign Apps

Deliver region-specific calls to action, policy news, or event invites only to voters in the targeted district.
Segment donors, volunteers, and undecided supporters to send tailored messages that maximize impact and compliance.
Push polling-place reminders and real-time turnout updates to constituents on election day, boosting participation.

Group-Specific Announcements

Deliver timely updates to specific user groups without interrupting others. This helps minimize noise and keeps communication focused.
Share feature release notes only with teams that rely on that module, cutting email noise and confusion.
Deliver incident alerts to on-call engineers first, then escalate to management if the issue persists.

Feature Rollout Communication

Notify only the users who are part of a specific test group, pilot batch, or early rollout phase. Broader users remain unaffected until the wider release.
Collect focused feedback from the test group, keeping support channels quiet for everyone else.
Gradually expand the rollout by adding more user groups once performance and satisfaction metrics are met.

Service Availability or Maintenance Alerts

Create consumer groups tied to different service areas, allowing you to send targeted downtime or maintenance alerts that are relevant only to affected users.
Provide real-time status updates and expected resolution times to reduce inbound support tickets.
Offer alternate service routes or goodwill vouchers solely to impacted users, protecting brand trust.

Possibilities are limitless. Check whether your ideas can be built here.

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